Detective Work

We take a holistic view of your business, processes, & goals to really understand the ins and outs of your company and what makes it tick. We do this through a discovery period where we talk to you, your sales team, your mom, anyone on your team who really knows your business. This assists us in the creation of our buyer personas. In order to target your ideal clients, we have to figure out who they are, so during the discovery period, we’ll put together personas that will serve as the backbone of our digital strategies.

• Market Research

• Customer Journey Mapping

• Qualitative Research

• Survey Creation

• Revenue Mapping

Plan Of Action

There’s no one-stop shop when it comes to digital solutions. For some PPC through Google Ads or Bing works great, while for others Facebook & Linkedin are king, while sometimes others work best with native or banner ads. We break down & test to see what solution works best for your target audience to bring in the most leads that turn into revenue.

• Pay Per Click Advertising

• Email Marketing

• Search Engine Optimization

• Social Media Marketing

• Native Advertising

• Digital Marketing Strategy

• Inbound Marketing

Close The Lead

So now we’ve got the leads coming in. Job’s done, right? Not even close! Now we’ve got to make sure these leads are turning into actual sales. We do this through lead nurturing. We want to do a little hand-holding with some leads. Depending on the digital strategy we need to do more or less, but this is an important part of the process. While some leads may come in ready to buy, some need to be talked to a bit more by marketing. This takes form in automated emails that serve as subtle reminders to not forget about buying from you.

• CRM Enablement

• Landing Page Development

• Conversion Rate Optimization

• A/B Testing

• Content Offer Creation