Streaming content, AI, & chatbots, are all things you’ve probably heard people talk about in the last few years. While 2 or 3 years ago you may have dismissed these as gimmicks or solutions that wouldn’t catch on or bring value, in 2019 they’re not only things you shouldn’t ignore, but things you should be focussing your digital strategy around.

Here are some digital marketing trends to focus on in 2019

If you’ve researched or heard someone online talk about inbound marketing, or really digital marketing in general lately, you’ve likely heard how important buyer personas are. Personas are a bit of a buzzword in the industry at the moment, everyone seems to be talking about them. While I think it’s great that more people are becoming aware of the importance of buyer personas, the term is becoming so commonplace now that it’s close to becoming useless jargon.